While Lujo Hotel Bodrum, owned by Serkoç Otelcilik, continues to serve its guests in accordance with the Covid-19 precautions, it also makes a name for itself with its contributions to the region. The Pina Peninsula, which is adjacent to the facility area of Lujo, has an extraordinary nature. Despite the beauty of its nature, the peninsula in question is abandoned to its fate with its ruined buildings and the beach covered with waste from boats. Lujo, which could not remain indifferent to the fact that the peninsula was idle, had been developing ideas on how to contribute to this situation for a while. Lujo management has leased the peninsula for 20 years, believing that the best possible contribution to the peninsula can be made by including it in Lujo’s own area, and has started working on a project on the peninsula that will strengthen the existing structures on the island and highlight natural tourism without harming the nature and vegetation of Pina in any way.