As of the date of 01.11.2026,
1. PROGRAM EXPLANATION
The JOYALTY customer loyalty programme (the “Programme”) of LUJO Hotel, operated by Serkoç Otelcilik Tur. İnş. Taahhüt Tic. A.Ş., registered at Meşelik Mah. Çomça Mevkii Sok. No: 10, Milas/Muğla, Türkiye, offers its Members the opportunity to enjoy various benefits as set out below. The Programme is governed by these Programme Membership Terms and Conditions.
The Programme Membership Terms and Conditions are published on lujohotel.com. LUJO Art & Joy Hotel reserves the right to amend these terms and conditions. Any amendments shall enter into force on the date they are published on the Website and shall be deemed accepted by users who continue to use the Programme after publication. The current terms and conditions are those published on the Website.
2. DEFINITIONS
- Day Use:The use of hotel facilities exclusively during the day, provided that check-in and check-out take place on the same day.
- Partner:A business not operated by Serkoç Otelcilik Turizm İnşaat Taahhüt Tic. A.Ş. that nevertheless enables Members to access services by offering JOYALTY benefits on their spending within its own network. Partners may operate in various sectors, including transportation, gastronomy and tourism.
- Member:A guest who has accepted the General Membership Terms and Conditions of the Programme.
- Total Spend:The total amount paid by the Member during their stay, including eligible additional expenses.
- Tier:The level determined by the total amount spent by a Member within a specified period, which defines the Member’s membership level and the benefits available at the hotel.
- Tier Points:Points that enable Members to reach the various Tiers of the Programme and that can be earned by Members as described in Articles 4.1 and 4.2.
3. PROGRAM MEMBERSHIP
3.1 Membership Conditions
The Program is free and open for everyone who is legally of age.
Depending on the Member's Status and / or choice, members receive a loyalty card that can be used electronically online. The membership card is strictly personal. This card can not be sold, lent or transferred. The membership card is not a means of payment and cannot be used to secure a reservation. The card contains the member's name and individual member ID number. According to the rule, each member can only have one JOYALTY card. The card can only be used by the Member whose name is on the card.
An available and personal e-mail address is required for joining the program. One e-mail address is cannot be used by more than one person. By joining the program, members accepted the receiving e-mails (informative messages, account abstracts) about operations and services presented by program. If the Member does not wish to receive this information necessary for the functioning of the Program, he/she will have to follow the Program termination procedure contained in Article 6. Program Members acknowledge that the Program may be changed, in whole or in part, at any time. Within a reasonable time before their implementation, Members will be notified of any changes made to the Program that significantly alter their rights and obligations associated with the Program, via lujohotel.com website and / or electronic communication means. Members have the possibility to terminate their membership as specified in Article 6.
3.2 Register to the Program as a Member
A Guest can participate in the Program in the following ways:
- During accommodation at Lujo Hotel.
- By online registration on the lujohotel.com website.
- Lujo reservation office / call center.
A guest provides the required and obligatory information while applying. Depending on participate conditions, new members should accept the Program Membership Provisions and Conditions as online or at the hotel.
After the confirmation of the registration, the Member will take full advantage of all the services of the Program, including access to different functions of the lujohotel.com website (such as access to guest account, use of program benefits etc…) and will be recognized as a member at the Lujo Hotel website, call center and reservation office when making a reservation.
3.3 Personal Guest Account
On condition that filling in the requested information in the registration form including username (User Name), guests must create a guest account for participate in the program. The guest declares that the information provided in the registration form or sent to Lujo Hotel is complete and correct. If the Guest provides incorrect or incomplete information and as a result of this, Lujo Hotel cannot provide the Guest with the full Program experience as described hereby, Lujo Hotel will not be responsible for this. The username of Guest is certainly personal and private. Only the Guest responsible for use the name.
- Members can do these by using their personal accounts.
- View their accommodation history and status
- Be acknowledged in lujohotel.com website or mobile services
- Define their personal preferences
- Subscribe to Lujo Hotel and Joyalty newsletters and view and manage subscriptions
- Access to special offers and services.
4. EARNING STATUS IN JOYALTY
When a Member stays at Lujo Hotel, an appropriate amount of Status points is credited to the Member's accommodation. Without accommodation, Day Use, (Daily Using Hotel) Status uploads are not taken into account.
Points are only credited to the booking owner member account for the respective stay.
Points cannot be credited to more than one member for the same stay.
During the crediting of Points, payments will be converted into euros before calculating on the points earned scale. The exchange rate applied by the hotel on departure day is taken from The European Central Bank database.
4.1 Eligible Accommodation Prices Earning Points
Stays booked at the following rates are not eligible for earning Tier Points under the Programme:
- Group reservations where room charges are invoiced collectively to the organiser and payment is made by the organiser as a lump sum.
- Rates offered as “Partner/Industry Rates” and specifically applicable to employees of travel, tourism or other partner companies.
4.2 Eligible Expenses
The following expenses are eligible for earning Tier Points under the Programme, provided that they have been paid in full and the Member has physically stayed at the hotel:
- Accommodation expenses for the room occupied by the Member.
- Expenses for additional services provided within the hotel, such as telephone calls, room service, Sensum Spa, food and beverages at hotel restaurants, beverages at hotel bars, water sports and photography services.
- For Fly&Stay package reservations made through the lujohotel.com website or via a travel agency, only the accommodation portion is eligible for earning Tier Points.
- Tier Points are calculated based on the total amount of eligible expenses invoiced, excluding taxes and commissions.
The following expenses are not eligible for earning Tier Points:
- Payments for flight services made through the lujohotel.com website. As the flight cost is paid directly to the flight booking provider, it is not eligible for earning Tier Points.
- Additional expenses incurred during stays booked under accommodation rates that are not eligible for earning points, as specified in Article 4.1.
- Taxes (particularly VAT), Concept Store purchases, seaplane services and private tour services, spa cosmetic products, tips, taxi expenses, VIP transfer services, products purchased from the Sensum Spa & Pro Beauty Retail Shop, and fees for other third-party services.
- Expenses incurred in connection with a company seminar, banquet, private event or any similar organisation and paid collectively by the Member.
4.3 Status Statement
Depending on the total expenses, the Program provides four status levels (Pure, Joy, Art, Limited).
| PURE For all new members and for our guests who spend below 29.999€ for accommodation and extras. |
| JOY For our guests who spend between 30.000€ to 69.999€ for accommodation and extras. |
| ART For our guests who spend between 70.000€ to 149.999€ for accommodation and extras. |
| LIMITED For our guests who spend over 150.000€ for accommodation and extras. |
JOYALTY PRIVILEGES | | | | |
Accommodation* | 5% | 10% | 13% | 15% |
Upgrade to next room category** | - | - | Complimentary | Complimentary |
Early check-in, late check-out (2 hours)** | - | Priority | Priority | Priority |
Sensum Spa | 5% | 10% | 12% | 15% |
Food & Beverage Extras | 5% | 10% | 12% | 15% |
Shisha | - | 10% | 12% | 15% |
Laundry Service | 5% | 10% | 12% | 15% |
Cabana Rental | - | 10% | 12% | 15% |
Watersports | - | 10% | 12% | 15% |
Photo Service | - | 10% | 12% | 15% |
Facial Treatments (20 min)*** | - | - | Complimentary | - |
Complimentary Full Body Massage (45 mins)*** | - | - | - | Complimentary |
Butler Service | - | - |
| 25% |
KUU & El Gaucho Restaurant*** | - | - | - | Complimentary |
Sea Plane Rental | - | - | 10% | 10% |
Milas/Bodrum Airport Round Trip Transfer | - | - | 10% | Complimentary |
Joyalty Card benefits are exclusively available to guests staying at Lujo Art & Joy Hotel.
The accommodation expenses of the cardholder cannot be combined with those of other stays, transferred, or carried over.
*Online booking channels are excluded from accommodation discounts and post-stay status point accrual.
**Subject to availability on the check-in date.
***Valid once per stay.
****The 5% discount associated with PURE status is not applicable to the Member’s first stay. Members may benefit from the 5% PURE status discount on subsequent stays after completing their first stay.
******During Early Booking and additional discount periods, the accommodation discount offered under the Joyalty program is limited to 5%, regardless of the Member’s Joyalty status.
4.4 Status validity
Annual points checks and status updates are carried out on January 1, the first day of each year.
If a member does not stay at Lujo Art&Joy within the last 730 days prior to December 31 of each year, their points will be reset to zero and their status will be downgraded by one tier. A downgraded status remains valid for two (2) years; if the member earns enough points to qualify for a higher tier within those two (2) years, they will be eligible for a status upgrade.
During each 730-day review period, members who maintain regular stays will have no downgrade changes to their status or points.
5. ADVANTAGES AND SERVICES PRESENT TO THE MEMBERS
5.1 Program benefits and services available to all members
Only the Joyalty Card Holder Member can benefit from the advantages associated with the membership card status if he/she is the reservation owner and physically stays. These benefits are only available for Eligible Stays, excluding Day Use reservations as defined herein.
Eligible Reservation Channels
To be considered eligible, they must be booked through the lujohotel.com website, hotel call center, reservation office or travel agency.
- Stays booked through a third-party online travel agency (such as Expedia.com, booking.com, etc.) cannot take discounted room rate advantage of the program.
Elligible Room Prices
Elligible room prices include all general room rates and all promotional rates, excluding:
- Day Use prices.
- Corporate prices.
5.2 Conditions of Cancellation and Change
If a pre-booked accommodation is canceled before the accommodation is made and in accordance with the terms and conditions of sale accepted at the time of booking, the payment of the expenses incurred in the said reservation will be determined according to the sales conditions.
6. DESISTANCE PROVISIONS AND PROCEDURES
The Member can determine to leave the Program as their wish. The Member can do this by using “Communication” page on the website or membership account.
7. PROGRAM COMMUNICATIONS
Members can access all information about their membership in the Program (including status, personal preferences, and management of their accounts) through their guest accounts on the joyalty.lujohotel.com website.
Members are reminded that they as a Program Member, agree to receive electronic mail (information messages, account statements, etc.) regarding the activities and services offered by the Program. (in article 3.1) If the member no longer wishes to receive this information, he must request to leave the program. (See termination procedure in clause 6) Any Member participating in the Program also agrees to receive electronic commercial information from the Program by e-mail, including promotions exclusive to Members. If the member no longer wishes to receive these commercial campaigns via e-mail, he / she can unsubscribe from these commercial campaign notifications by clicking on the unsubscribe link located under these e-mails or through the guest account. This process has no effect on his membership.
8. PERSONAL DATA PROTECTION
Information collected during the subscription or during your membership in the program is processed by "Serkoç Otelcilik Tur. İşl. A.Ş.", in order to implement the terms and conditions of the program and to carry out marketing activities based on legal interests. This information is revealed to the legal entities of Lujo Hotel and their service providers, responsible for running the program. Data can be disclosed to contracted partners of the program (hotels, airlines, and other partners) so that the Member can take full advantage of the partners' offers. Without prejudice to the information specified in this provision, your data will be processed and protected as described in the Personal Data Protection contract. Data can be transferred to countries that do not provide an appropriate level of protection. Therefore, relevant and appropriate security measures have been taken and you can request a copy of them. Depending on the circumstances, data about members can be transferred from here to buyers in countries abroad for the purposes stated above.
Members are informed by mail of any abnormal situation detected about them.
By writing
[email protected], you have the right to access your data or to request their correction or deletion, to restrict or object to its processing.
9. ACCEPTANCE OF MEMBERSHIP GENERAL CONDITIONS, RESOLUTION OF LEGAL DISPUTES AND RELATED LAWS
Participation in the Program means the Members' unconditional acceptance of the "Program Membership Terms and Conditions". These General Terms of Use will take priority over previous Membership General Conditions.
In the event of a dispute between a Member and Lujo Hotel regarding the Program Membership Terms and Conditions, the Member can apply for an alternative resolution method in accordance with the conditions specified by the relevant legislation. In order to resolve the dispute, you can contact the Lujo Hotel call center using the "Communication" page on the Website and receive a response within 30 (thirty) days at the latest.
The terms and conditions of Programme Membership shall be governed by the laws of the Republic of Türkiye, without prejudice to the mandatory protection laws of the Guest's country of residence.
